The DaSilva Download – March Edition

Hey, it’s Tiffany!

I get asked all the time what I’m thinking about when it comes to marketing, SEO, PPC, and the big changes happening with AI—so I figured, why not put it all in a newsletter?

Each month, I’ll share what’s catching my attention, what’s shifting in SEO & PPC, and a few fun finds from the marketing trenches. You were added because you’re either a client or we work together. If this is not your vibe, feel free to unsubscribe (I will not be offended—I’m an aggressive unsubscriber myself).

And if there’s something you’d love to see in future editions, hit reply and let me know!

🔥 Vibe Check

👀 What I’m Keeping an Eye On

🔎 Google AI Overviews Are Killing Organic CTR – But oddly enough, paid ads are down too, even when AI Overviews aren’t present. Interesting shift. Full article

🤔 Google is now an “answer engine” instead of a search engine – and not everyone is happy. Chegg is suing Google, saying it’s breaking the social contract of the open web by hoarding traffic instead of sending it to creators. What do you think? Read more

📢 Google is auto-generating short videos for Demand Gen Ads – and rolling them out by default. If you don’t want Google making videos for you, opt out by March 10. Details here

🤖 Forget the Roomba, meet your 6-foot cleaning robot. Terrifying or revolutionary? Watch here

🎓 Tip of the Month

Google’s AI Overviews Are Garbage - Here’s how to fix it.

Remember when we had to add “Reddit” to search queries just to get real information? Well… now you might need to drop an f-bomb.

Last month, my dog had a fever—or at least I thought so. I checked Google, and its AI Overview confidently told me there was no way to tell just by feeling. So, I second-guessed myself. Turns out, I was right—the vet confirmed he did have a fever.

Even though I know AI Overviews are unreliable, I still got tricked in the moment. So if AI summaries keep giving you nonsense:

💥 Try adding some f*** to your search query. 💥

No, really. AI Overviews disappear when you do this, and weirdly, the search results get better. Here’s someone on Instagram testing it.

Now the real question: How long before Google patches this workaround?

✨ Good News

🧏‍♂️ Nvidia & The American Society for Deaf Children created an AI-powered Sign Language program. This could be game-changing for accessibility. Ever wanted to learn yourself? Try Now.

🚀 What I’m Focused on Now

AI and SEO are colliding in ways we don’t fully understand yet. I’m diving deep into how AI will reshape marketing, rankings, and ad performance. If you want to nerd out with me, here’s where I’ll be:

📚 Google AI Essentials (Coursera)
🤖 Actionable AI for Marketers (Britney Muller)

📬 Let’s Talk!

• What do you think? Is Google breaking the open web?

• Tried the “f-bomb trick” in search? Let me know if it worked.

Reply and tell me what’s on your mind. Or, if this was fun, send it to a fellow marketer who’d enjoy it.

See you next month!

Tiffany